The competition of bath gel market is intense in China. There is no absolute leadership brand
in bath gel market. It is more easily for new brand of bath gel to enter the market.
The target customer group of bath gel market is women or young women, few men
are included, the main reason is that the bath gel buyers are dominated by
women, The choice of product in function is smell, nourishing, good cleaning
performance, sterilization. In the current situation, how is industry
investment potential in china bath market? What experience is worth to draw
lessons from the outstanding enterprises? We can see a example from Johnson
(USA). This maybe can help the French brands to have a broad insight on this
market.
Johnson -- multidimensional strategy, enhance public recognition.
Johnson established
the first joint venture in China 1985, Now Johnson, having more than 7000
employees, unites in a concerted effort to promote the development of Chinese
people's skin-health.
Johnson have
different market center of gravity in the direction of product sales and the
research, from the infant health care products, feminine hygiene products,
adult skin care and wound care products, medical equipment, clinical diagnosis
to the medical point of professional, and pharmaceutical products, Johnson
supply a full range to promote China skin-health care, to provide safe,
effective health services.
At the same time,
Johnson commits to serve the society, to reflect their value with practical
action. Cooperate with China Red Cross, save more leukemia patients life; start
child safety education project, try to reduce the occurrence of accidental
injury of children; hold regular community mental health promotion; carry out
the "millions of families health line" diabetes jogging
activity...... These public activities make the China consumers have more and
more confidence about Johnson brand. At the same time, Johnson becomes one of
the most popular shower-gel brands in China.
Have a good shower!
Xueru Ti
Sources:
https://www.jnj.com.cn/ Have a good shower!
Xueru Ti
Sources:
http://www.baike.com/wiki/%E5%BC%BA%E7%94%9F%E5%85%AC%E5%8F%B8