TIME magazine in 2012 in a
poll in the United States found that 74% of women and 53% of men chose to
release by taking a shower. In order to reduce pressure and to sooth mood on
the people, a lot of shower products are available. Competition between
products selling point is associated with mood gradually, such as better
upgrade formula can make bath feel better. Shower gel is no longer a simple
clean skin, its pay more attention to the feeling of cool and refreshing, moist
and silky from a shower, People enjoy higher pursuit of taking a shower in the
modern society.
Women prefer moisten effect, while men like
sterilization one, which is almost an investigation of measurability. Most of
the male consumers do not play a dominant role in choice of the shower gel. Indeed,
they use whatever their families bought. However, the young male consumers also
have higher and higher professional requirements about shower gel, for example,
"ADIDAS" launched sports shower gel is quite popular among campuses.
Male consumers are with more oily skin, so they usually use soap. Even with shower
gel, aseptic model is their first choice, such as AXE, safeguard and etc.
To the contrary, women consumers,
especially the housewives, are the main forces of shower gel sales. They played
a dominant role in the choice of bath product efficacy. Due to the feature of
dry skin of the female consumers, they choose moisturizing and whitening effect
more: dove, lux is their favorite summer refreshing type, whereas dry winter
needs more milk to moisten. All kinds of new type shower products on the market
today with algae deep-seated cleanness, papaya moist or pearl whitening are
mainly based on female consumers’ arising needs. Despite the different ages and
genders lead to some different brands of choices, there is an interesting
phenomenon：most of the consumers prefer more than 750 ml of the major
packaging, “after all the family to use every day.”
The age group from 15 to 35 years old is
the core of the shower gel consumer groups, which occupies as high as 90%.
Especially for women aged from 25 to 30 or so, they generally do not to
consider from the Angle of saving. They look for the shower gel in two
advantages: easy to wash and sweet the body. The consumers over 50 years old
tend to use traditional soap. Most of the families with children are purchased children
use shower gel. In addition, younger consumers like to buy small packaging with
mid-range price and the high quality, so they can often change. While some
older consumers like to buy the moderate price and affordable family pack. Actually, the higher consumer income, the
higher they choose the brand and quality.
In addition, in my opinion, who can finally
stand out of products in the market is the true sense of the innovative
products. To launch series of shower gel successfully, the key is to have
difference with other similar products. Consumers are looking forward to the products
that are easy to use, and contain effective and beneficial ingredients of the
product.
Have a good shower!
Sources：
Xueru Ti
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